RECOVERY AND WELLNESS IN HOSPITALITY
Drive revenue with today’s most important trend

Recovery & wellness trends
in Hospitality

The hospitality industry is witnessing a wellness revolution as health and well-being become central to guest experiences. Guests seek holistic enrichment, leading hotels to innovate with wellness technologies. This trend drives the emergence of exclusive wellness hubs, reshaping brand identities and promising economic growth in the $919 billion wellness tourism market by 2027.

RECOVERY AND WELLNESS IS CHANGING THE INDUSTRY

SHIFT YOUR FOCUS TO RECOVERY

Recovery is the most important trend for hospitality, with a surge of recovery-focused products, services and technologies.

Prioritise recovery by blending local traditions with innovative technologies to offer holistic solutions, recognizing the mind-body connection, brand value is enhanced in the evolving wellness industry.

TAILORED RECOVERY EXPERIENCES

By offering personalized wellness services, you can solidify your position in the thriving wellness tourism sector:

Athletes access state-of-the-art facilities, while professionals seek mindfulness retreats. Seniors benefit from gentle programs, and tailored packages cater to women and eco-conscious guests.

WE CREATE PROGRAMS FOR

  • Hotels
  • Resorts
  • Health retreats
  • Medspas
  • Fitness centers
  • Recovery clubs
  • Green gyms
  • Residential communities

DRIVE REVENUE WITH RECOVERY AND WELLNESS

NEW REVENUE STREAMS

Create high-value packages, hybrid services, or offer guests add-ons to their stay

MONETIZE UNDERUSED SPACES

Transform dormant or underutilised spaces into revenue drivers: Oversized car parks, restaurants, rooms, dining areas, leisure facilities

MEMBERSHIPS FOR LOCALS

Develop competitive edge in the local market and foster community engagement with bespoke membership offerings

DRIVE DIFFERENTIATION

Build a strong positioning and by expanding the conventional guest experience into an upscale health and fitness proposition

EXAMPLE: A HOLISTIC GUEST EXPERIENCE

  • Guests begin with a personalized holistic fitness regimen to enhance physical and mental well-being

  • Post-exercise, guests can indulge in sports recovery services to soothe and repair muscles, followed by stress recovery sessions to restore inner balance

  • Quality sleep in an environment optimized for restfulness is a critical component of the journey, complemented by a ‘slow food’ dining philosophy focused on nourishing, locally sourced ingredients

  • The experience is enriched with rejuvenation therapies to promote longevity and enhance youthful vitality

  • Integral self-care workshops empower guests with practices they can continue beyond their stay, while periods of digital detox disconnect them from the digital world, allowing for a complete recharge

Developing your bespoke recovery & wellness program

Below we’ve detailed the steps we take to ensure perfect planning and project execution.

Preliminary Phase

Consultation: The preliminary consultation begins with an initial meeting to assess the client’s brand and current operations.

Market research: We assess the local market and location to understand the competitive landscape, audience demographics and compare them to international services & trends.

Financial & resource planning: A comprehensive financial model integrates fitness, wellness, and community concepts, leading to a strategic planning session for resource allocation.

Preliminary plan: A detailed plan is crafted and presented to stakeholders for feedback and adjustments.

Intermediary Phase

Full concept design: We create core values for your concept and develop a full suite of options across fitness, wellness, food & beverage, spa, and beauty, including retail and shop in shop concepts.

Signature program design: Your own signature fitness and recovery program is tailored to your property’s needs.

Operations training: We create essential operational documents: Training and treatment manuals, and a manning guide.

Procurement planning: Our plan for equipment procurement ensures quality and consistency.

User journey design: We map out the user journey across individual zones and estimate zone areas.

Interior design & architecture: We create and present a bespoke concept and mood.

Technology integration: We integrate software and technology to enhance guest experience, following the highest safety and privacy standards.

Execution Phase

Talent sourcing: During the execution phase, the focus shifts to talent sourcing and recruitment, ensuring the team aligns with the brand’s vision.

Training & workshops: Rigorous training of team members and owner workshops solidify leadership roles and processes.

Build & technical set up: The project’s physical manifestation begins with construction and set up of website and the required operational systems.

Partnerships: We research and recommend brand partnerships to strengthen your market presence.

Launch & day-to-day: We support you by establishing onsite or remote management structures to oversee and maintain the facility’s daily activities.

HOSPITALITY PROJECT: SIRO BY KERZNER

With one location opened in Montenegro and a brand new hotel under development in Dubai, SIRO Hotels is taking the world of wellness, fitnesss and recovery hospitality by storm. Set to open early 2023, Siro One Za’abeel is truly a recovery destination. With a state of the art fitness club spanning 1000 sqm over two floors, a dedicated yoga and meditation space, as well as bespoke studios for HIIT, cycling, boxing and Pilates, this outstanding facility offers everything and anything a wellness traveler could desire.

PROJECT SCOPE

Market & target audience research (global, regional, local)  Comprehensive advisory End-to-end strategy, program design & execution

Work with the preferred partner in fitness, wellness and recovery

Our focus is to ensure that your recovery and wellness program drives revenue, enhances your guest experience and positions you as a leader in the industry. Led by a founder with over 25 years in the business and more than 100 clients, we understand how to make your program a success. As your partner, we work with you early in the development process to support you every step of the way.

Our team can advise you on your project.

    Fitness Consultant Yves Preissler

    © YVES PREISSLER, 2024