I would like to invite the UAE Fitness market to brace itself. Because if there’s been a noteworthy market entry, it’s this one.
GYMNATION Is bound to launch in May 2018 as the region’s first budget concept.
You are looking at affordable fitness without any contracts of upfront payments. The concept is simple: No frills. No towels, sauna or steam room. Just a really fully kitted out gym, and a focus on exercising. Think RyanAir but in gyms.
The concept is unique and the first of its kind in the Middle East, budget gyms aren’t something that’s known in this market.
What Gymnation Say About their Concept
GYMNATION is Dubai’s most affordable and flexible gym, with gym memberships starting from AED 129 per month and no-contract-cancel-anytime membership options. You will find our gym welcoming with a no-judgements policy, in fact nearly a third of our members are first time gym users who are only just starting on their health and fitness journey.
We are here to make a difference and through GYMNATION we want to make sure everybody in Dubai has an affordable and welcoming gym option – that’s why we call ourselves THE PEOPLE’S GYM.
YP X GYMNATION
During our work with Gymnation, we had several areas we collaborated on: The first part was the equipment choice and supply, ensuring that the right machines for the concept were selected.
As usual, we follow through with the supply of the equipment. We reviewed the general fitout and advised Gymnation on the operational flow.
Finally, utilizing the space wisely is paramount, so our team consulted Gymnation in the layout and design.